Why social media marketing as we know it is dead? And what is the right approach to do it?
There is no denying social media revolutionized life as we knew it. Facebook, Twitter, and Instagram gave rise to new influencers, magnified the celebrity spotlight, encouraged the flow of information, became the go-to marketing and customer engagement channels for brands, and gave birth to new careers such as social media marketing. The year was 2008, and [...]